Tradition meets future – in the new Tommy Hilfiger store in Zurich
Tommy Hilfiger sets new standards with its “Store of the Future“ – success will not be defined as sales per square metre anymore in the future, but as “excitement and surprise per square metre”. This new concept is based on three pillars. First: the traditional store, where the customer can touch and try on the products, second: a community space for social interaction, so-called “People’s Place“, where customers can come together and can feel comfortable and third – as an important factor for the future – the digital interaction, where “offline” and “online” will be connected and the customer is therefore able to see more products than available in the store.
With this new concept the brand wants to offer a new experience to its customers – the customers can, as an example, use the “Mix & Match Screens” to create their own outfits by letting virtual models try them on or check colours and sizes. “People’s Place“ is a spot where the customers are entertained by screens set into the tables.
The store is centrally located in the heart of Zurich city centre. Due to its location the store perfectly completes the first-class range of the luxury shopping mile Bahnhofstrasse.
baierl + demmelhuber did the complete interior fit-out as well as building services of the store area measuring 500 sqm, split into three floors. Apart from classic drywall, flooring and wall works, the banister is entirely produced out of glass, the handrails are manufactured out of an exquisite wood-metal-combination and the stairs’ bottom view has been covered with backlit corian. The characteristic Tommy Hilfiger Jacquard has been cut into high-brilliant stainless steel panels by using water-jet technology and now embellishs the shop windows. Wooden slats and panel ceilings have been installed in the People’s Place area.
As all the involved B+D units cooperated closely, the B+D team was able to flexibly meet any of the customer’s design wishes. The moment had come in October 2017 – the new Tommy Hilfiger Store had been handed over to a highly satisfied customer. baierl + demmelhuber is proud that it has been the partner for this high quality interior fit-out of this new store concept. We are glad to have won PVH Corp. as our customer at EuroShop fair 2017.
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