On the idyllic shores of Lake Lucerne in Brunnen, Switzerland, the new Victorinox Brand Store opened its doors in spring 2022. Following an intensive conception and planning phase, the innovative pilot store in Brunnen is the first store worldwide to bring the brand's new retail concept to life.
Here, filigree technical solutions in an efficient, modular and aesthetic design become visible. Functional design and sophisticated technical details can be experienced in a special way in the new Brand Store. Customers can configure and assemble their own pocket knife at an assembly station.
In close cooperation with Victorinox, the visual merchandising agency Liganova and the design office Dalziel & Pow, baierl + demmelhuber developed the shopfitting and shop window concept. The foundation for a trusting, cooperative partnership has been laid and the next project in the exclusive Oxford Street in London is already underway.